We draw from the experience of research associates that have been in the industry for over 20 years and are all accredited Qualified Professional Researchers (QPR) and full members of the Research Society (formerly AMSRS).
Managing Director Erik Okerstrom is also a member of the Australian Association of Social Marketing (AASM) – transitioning to the Asia Pacific Social Marketing Association. The AASM It is the peak body representing social marketers in Australia and aims to provide support for social marketers throughout the country and act as a central resource for those engaged in, or interested in, social marketing practice and research.
Managing Director Erik Okerstrom is also a member of the Consumer Wellbeing Research Group (CWRG) at RMIT University. The Consumer Wellbeing Research Group is a multi-disciplinary group committed to providing research and insight into consumption behaviours and influences that facilitate or inhibit the health, wellbeing and quality of life for consumers.
The Group’s mission is to address real world issues primarily through a social marketing lens using rigorous methodologies to produce insights, advice, and interventions that lead to positive economic, social and environmental impact. CWRG link
Erik Okerstrom
MPhil (Marketing)- RMIT, Masters of Business (Marketing) – RMIT, Grad Dip (Marketing) – RMIT, BA. (Phil) – University of Melbourne,
PhD candidate RMIT University – Department of Economics, Finance and Marketing
Accreditations: QPR, The Research Society
Managing Director and Founder
Erik has over 30 years experience in research. 21 years in market and social research (supplier side) with 10 years prior experience in corporate marketing analysis & research (client side). He is also a sessional lecturer at RMIT University (Melbourne) teaching Consumer Behaviour and Marketing Analytics at postgraduate (Masters) level, and Marketing Analytics and Buyer Behaviour at undergraduate level.
Erik has been commissioned to conduct numerous research projects in a variety of commercial and social research sectors over his career.
Public sector: Local government & community, Education (K-12 to tertiary), immigration (including detention), regulatory environments, workers compensation & OHS, environment, transport, consumer affairs, health & hospital patient satisfaction, disability, public perceptions, justice and communications, program evaluation, alternative dispute resolution.
Commercial: Retail, education, financial services, regulation, consumer perception and segmentation, customer insights/journey, manufacturing, engineering, health and aged care, retirement living.
Erik is a PhD candidate at RMIT University studying midlife wellbeing and purchase decisions. His thesis topic is Consumption and Flourishing of Midlife Men.
His MPhil (Marketing) research thesis was titled Midlife Men, Consumption and Wellbeing and is downloadable here.
https://orcid.org/0000-0003-3469-2845
Email me: erik@akerstream.com
For more information about the type of research we do, click to see some of our projects.
Associates
We have a network of associates via the Independent Researchers Group (IRG) who work in partnership with us to deliver quality outcomes.
Click here for information about the IRG
Market research, Melbourne.